There is no denying that social media is taking place when it comes to marketing, especially Facebook. However, not all marketers are able to generate a positive return of investment. In fact, according to Data and Marketing Association’s 2017 report, among the 77 percent of the total marketers on Facebook, 48 percent of marketers have agreed on the value of Facebook to marketing and advertising brand or products. Nevertheless, Facebook has rolled out and still rolling an increase success rate in advertising in the past few years, making it one of the most sought digital marketing strategy.
If you want to increase your return of investment or increase your profit this 2018, you should start considering Facebook marketing as one of your big step to success. Here are the top reasons why Facebook can beat other digital marketing in providing a significant change in ROI:
Reason #1: It has a maximum visibility but has a minimum cost.
Advertising on Facebook will not require you to pay too much compared to other digital marketing like TV ads and Google ads. In fact, according to the statistics, Facebook advertising is in the third spot during the first half of 2016 and still growing due to the 1.79 billion of active users per month. Additionally, more and more advertising agencies are promoting Facebook advertising in their platforms due to the maximum visibility.
Reason #2: It maximizes brand awareness
Facebook can maximize brand exposure. Imagine, over 1.79 billion of active Facebook per month, it can increase brand awareness. However, positive results in brand awareness can be very challenging, especially during the early stage of Facebook marketing; which is the reason why choosing the right marketing agency is crucial. If you want to make most of the brand awareness, try to consult one of the best marketing agencies and one of them is the Social Media Agency Edinburgh.
Reason #3: It is capable of getting real-time Feedback
One of the best things about Facebook marketing is its capability to gain fast and real-time feedback from the customers.
If you want to have a fast and easy way to gain customers, the best way is to understand their needs – this is how crucial real-time feedback is. Facebook marketing has increased its popularity due to its maximized visibility and positive returns of brand awareness compared to other digital marketing like TV ads. So, if you want to increase your ROI this 2018, try considering Facebook marketing.